She's "fixing" the wrong things

She's "fixing" the wrong thingsBy: Scott A. Hartley Published on: 26/08/2025

Cracker Barrel wasted $700M fixing the wrong problem - just like coaches ignoring spam issues killing their revenue. If your emails don’t reach inboxes, open rates and sales vanish. Fix your foundation first, not just the “decorations.”

Inbox PlacementMarketing StrategyEmail Marketing
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She's "fixing" the wrong things

What Has Microsoft Done?

What Has Microsoft Done?By: Scott A. Hartley Published on: 27/05/2025

Microsoft just went nuclear on email delivery—and they’re not being honest about why your emails are bouncing. If your open rates or sales are slipping, this is the update you can’t afford to ignore.

EngagementMicrosoftInbox PlacementMarketing StrategyEmail MarketingSubscriber Management
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What Has Microsoft Done?